Published: How the ‘scan economy’ is reshaping consumer F&B habits

In today’s fast‑moving food and drink market, brands are facing a powerful new force: the scan economy - where consumers use smartphone apps to instantly scan products and assess their health, nutrition and ingredient transparency before buying.

In my latest opinion piece for FoodManufacture.co.uk, I explore how this trend isn’t just a fad but a fundamental shift in how people discover, evaluate and choose what they eat and drink.

👉 Read the full opinion piece here:
📎 Opinion: How the ‘scan economy’ is reshaping consumer F&B habits - https://www.foodmanufacture.co.uk/Article/2026/02/26/opinion-brands-need-to-respond-to-the-rising-popularity-of-health-apps-like-yuka-and-how-they-are-influencing-food-and-drink-decisions/?utm_source=copyright&utm_medium=OnSite&utm_campaign=copyright

Why the Scan Economy Matters to Food Brands

• Instant Insight for Consumers - Mobile scanning apps like Yuka give shoppers rapid access to ingredient and health data simply by scanning a barcode, helping them make more informed choices on the go.

• Transparency Is No Longer Optional - Traditional packaging claims aren’t enough anymore; scores and third‑party app data are increasingly shaping customer trust and purchase decisions. 

• Pressure on Reformulation - Products with low scan scores are being left on the shelf while healthier alternatives win consumer confidence.

• A Growth Opportunity for Innovators - Brands that embrace clarity and honest communication around ingredients can use the scan economy as a competitive advantage.

What This Means for the UK Food & Drink Sector

The scan economy reflects a broader trend where consumers demand authentic transparency rather than just marketing slogans. Food manufacturers and beverage brands that adapt will build deeper trust and generate stronger loyalty in a crowded marketplace.